Strategic Communications Blog
We are pleased to introduce a quarterly blog to provide insights and information you can use right now to improve your strategic communications.
This series on strategic communications in schools is a perk allowing SSC members to access additional, high quality, curated resources. The author is Jayne Helgevold, an Account Manager at DehlerPR.
- Storytelling to Engage Parents and Community
- Start Sooner, Build Stronger
- It Starts With Leadership: Setting the Stage for a Successful Communications Audit
- Fostering Positive and Productive Relationships in Your School Board
- Classroom Communications: Building Relationships
- Strategic Communication Planning - It's About Trust
- Staying Accountable with Financial Storytelling
- Identifying & Encouraging Qualified School Board Candidates
- Balanced Communications: Work Your Plan Strategically
- Teacher Morale: Supporting Your Greatest Resource
- Beyond the Numbers
- Recruiting and Retaining Staff: What's Culture Got to Do With It?
- Budget Messaging: Seize the Narrative
- 10 Ideas to Attract or Retain Resident Families In Your District
Services to Keep Your Schools Strong
In partnership with DehlerPR, SSC provides the support that you need to enhance your strategic district communications plan. You and your district have a great story to tell. Help your community see what you see by telling your story and engaging their imagination. Help your community to dream as big as your students.
We EDUCATE and provide the strategic counsel and tools you need to accomplish your goal, while maintaining or improving your reputation.
- Strategic Counsel: When done right, a strategy differentiates your organization from others around it. Strategic counseling provides the insight and experience for your organization to strategically communicate what makes it unique.
- Communications Audits and Plans: You can’t know where you’re heading if you don’t know where you are. A communications audit evaluates current communications vehicles, including type and consistency of messages, delivery methods and relevance compared to industry standards. This provides you with a baseline to determine your strengths and areas for improvement. Most organizations do their best when they are prepared. Help your district tell its story with a sound communications plan.
- Marketing and Market Research: Marketing is the process for creating, communicating, and delivering the message about what makes your organization unique to specific target audiences. Marketing research is the behind-the-scenes work that happens to ensure the right people are getting the right message.
We COMMUNICATE your message clearly, concisely, and consistently, with integrity, upholding your values, and ours, in the process.
- Branding and Messaging: A straightforward Brand Strategy Plan provides a framework to support your vision and serves as the roadmap for effective communication to a variety of stakeholders.
- Community Engagement: We will design a custom approach for you to engage with stakeholders regularly using methods that elevate all voices equally to gather unique perspectives. We are highly skilled at facilitating groups of all ages and stages or we can train you to lead the conversations.
- Crisis Communications: No one wants to be in a crisis situation, but the right messages at the right time to the right people can help to mitigate the potential long-term consequences. We have extensive experience to lead you through the crisis from the first message, to the media calls and interviews with reporters, to the investigations and potential changes to procedures and/or policy following the crisis.
We MOTIVATE key stakeholders by sharing your story and inspiring them to respond to your call to action.
- Traditional and Social Media Relations: We can assist you with a media relations plan to proactively communicate about your organization’s success. And when your organization faces challenges, we can help you leverage media relationships to distribute your key messages through traditional media channels. Social media relations (i.e. managing online media and public comments, website, Facebook, Instagram, etc.) is a 24/7/365 business; we can assist you with planning, content development, design, scheduling, and management.
Contact: Katie Hendrickson, Creative Media Solutions Coordinator, (507) 281-6687, khendrickson@ssc.coop
Contact: Jeff Dehler, Dehler Public Relations, (763) 443-1093, jeff@dehlerpr.com